Brocades of the southern cities: Development of woven fabric products in order to add value to community economy

This qualitative research examines three weaving groups in the south of Thailand. The study analyzes the local wisdom used in the production of brocades in the southern cities and the problems and methods of market management in order to develop products and add value to the community economy. The authors identify a number of problems, including the limited design experience and abilities of weaving group members, the lack of consumer surveys and high production costs for little financial reward. The article highlights various ways in which these problems can be addressed, including a focus on quality production of goods specifically selected by the consumer, reduction of manufacturing costs and creation of group logos and branding. By implementing these suggested developments, the authors argue the weaving groups will add value to their local community economies and protect their handicraft against the challenges of the global economy.

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Additional Info

Field Value
Document type Reports, journal articles, and research papers (including theses and dissertations)
Language of document
  • English
  • Economy and commerce
  • Garments and textiles
  • Handicrafts
  • Livelihood rights
Geographic area (spatial range)
  • Thailand
Copyright Yes
Access and use constraints

Copyright for this article is retained by the author(s), with first publication rights granted to the journal. This is an open-access article distributed under the terms and conditions of the Creative Commons Attribution license (

Version / Edition 1.0
License CC-BY-4.0

Kunthida Nakhasathien, Siam Technological College, 46/9 Charansanitwong Rd, Tha Phra District, Bangkokyai, Bangkok 10600, Thailand. Email:

Author (individual) Nakhasathien, Kunthida
Co-author (individual) Somtrakool,La; Siltrakul, Wisanee
Publication place Canada
Publisher Canadian Center of Science and Education
Publication date 2013
General note

Asian Social Science; Volume 9,No. 17,128-134

Date uploaded June 18, 2015, 10:55 (UTC)
Date modified January 8, 2016, 00:04 (UTC)