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The current state and role of digital technology adoption in tourism MSMEs in Cambodia
The adoption of digital technology among Cambodian MSMEs is still uneven and relatively low, despite the fact that it has become an essential component of successful business operations. This study looks at the adoption of digital technology among MSMEs in Cambodia’s tourism industry and empirically evaluates how it is associated with firm performance. A survey of 1,000 MSMEs in the tourism industry was conducted in seven provinces: Phnom Penh, Siem Reap, Preah Sihanouk, Kampot, Mondulkiri, Ratanakiri, and Koh Kong. The analysis uses firm-level data from this survey.
Thông tin khác
| Miền | Giá trị |
|---|---|
| Cập nhật lần cuối | 16 tháng 11, 2025 |
| Được tạo ra | Không biết |
| Định dạng | |
| Giấy phép | License not specified |
| Tên | The current state and role of digital technology adoption in tourism MSMEs in Cambodia |
| Mô tả |
The adoption of digital technology among Cambodian MSMEs is still uneven and relatively low, despite the fact that it has become an essential component of successful business operations. This study looks at the adoption of digital technology among MSMEs in Cambodia’s tourism industry and empirically evaluates how it is associated with firm performance. A survey of 1,000 MSMEs in the tourism industry was conducted in seven provinces: Phnom Penh, Siem Reap, Preah Sihanouk, Kampot, Mondulkiri, Ratanakiri, and Koh Kong. The analysis uses firm-level data from this survey. |
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